An SEA agreement, or search engine advertising agreement, is a contract between a business and a search engine advertising provider.
Search engine advertising is the practice of displaying paid advertisements in search engine results when a user searches for a specific keyword. SEA providers, such as Google AdWords, offer businesses the opportunity to bid on keywords and create ads that appear in relevant search results.
An SEA agreement outlines the terms and conditions of this advertising relationship between the business and the SEA provider. It typically includes details such as pricing, budget, and ad placement options. The agreement may also specify the duration of the advertising campaign and any restrictions on the types of products or services that can be advertised.
One important aspect of an SEA agreement is the tracking and reporting of ad performance. The SEA provider will usually offer analytics tools to help businesses track the success of their advertising campaigns, which can include metrics such as clicks, impressions, and conversions. The agreement should define how often the provider will provide these reports and how they will be delivered to the business.
In addition to the specific terms of the agreement, businesses should also be aware of best practices for search engine advertising. This can include strategies for selecting relevant keywords, creating compelling ad copy, and optimizing ad landing pages for conversions. Businesses can also establish goals for their advertising campaigns, such as increasing website traffic or improving lead generation.
Overall, an SEA agreement is essential for any business that wants to engage in search engine advertising. By clearly defining the terms of the relationship and tracking ad performance, businesses can ensure they are getting the most value out of their advertising investment.